Of Chinese ancestry, Robin Li is an internet entrepreneur with an estimated net worth of $12 billion as of April 2019. Once considered as the second wealthiest man in China, Robin Li is known to be the founder of the most popular search engine in the country, Baidu.

Robin Li was born on November 17, 1968 in Yangquan, Shanxi, China. He studied at the University at Buffalo, The State University of New York and Peking University where he took a degree in information technology. He is currently married to Dongmin (Melissa) Ma with whom he has a son and three daughters.

Together with Eric Xu, he founded Baidu in 2000. Since January 2004, Li has been serving as the company's chief executive officer. On May 15, 2011, Robin Li was listed by the Asian Scientist Magazine as one of the 15 Asian Scientists To Watch for. Currently, he sits on the board of New Oriental Education & Technology, a New York-listed company that is geared towards providing educational services in China.