Toni Ko is a Korean-American cosmetic guru who has an estimated net worth of $260 million.

Toni Ko started her journey as young as 13 years old when she was helping out her parents in their business. In 1999, she noticed a gap in the market for department store quality makeup with a drugstore price. With the help of her friends in the wholesale industry and seed money from her parents, Ko launched her own cosmetic line, NYX Cosmetics.

During her first year with NYX, she earned $4 million in retail sales. Ko sold the brand to L'Oreal in 2014. She recently launched Perverse Sunglasses which sells stylish, affordable sunnies.

Toni Ko was born and raised in Daegu, South Korea. Her family moved to the United States in 1986. She studied at Glendale Community College but decided to drop out and work full-time for her parent's business.